Mar 05, 2014

Is Your DAM Supporting Your Sales Funnel?

Posted by Elliot Sedegah

Did they bite? To be com­pet­i­tive in today’s dig­i­tal world, your mar­ket­ing strat­egy must be aligned with your dig­i­tal assets man­age­ment (DAM) strat­egy. This means your cus­tomers must have the infor­ma­tion they need pre­sented instantly in order for your orga­ni­za­tion to acquire a lead or make a sale. Your cus­tomers demand more infor­ma­tion about the company’s prod­ucts and ser­vices and must be able to quickly find infor­ma­tive white papers, videos, case stud­ies, web­casts, ana­lyst reports, prod­uct brochures, and more. Meta­data, tags, and smart search strate­gies play a foun­da­tional role in build­ing dynamic and per­son­al­ized Web expe­ri­ences for your customers.

This year at Adobe Sum­mit, we will have a market-leading provider of cloud-based human cap­i­tal man­age­ment (HCM) solu­tions share its suc­cess story. The provider will share how the com­pany trans­formed its exter­nal site into the strate­gic data cen­ter that sup­ports its key objec­tive of deliv­er­ing dynamic, per­son­al­ized online con­tent on mul­ti­ple media for­mats while fill­ing the sales funnel.

Come to Ses­sion S811, “It’s DAM Important—Placing Assets at the Cen­ter of Your Mul­ti­chan­nel World” to share suc­cess sto­ries and learn about other new inno­v­a­tive strate­gies for how dig­i­tal assets can be suc­cess­fully man­aged across a mul­ti­chan­nel mar­ket. Reg­is­ter now for the Adobe Sum­mit and book your flights to hear all of the excit­ing news and learn from the experts today.

This post was previously published on the Adobe Digital Marketing blog on March 5, 2014.