Sep 05, 2013

SPAR and Adobe Experience Manager

Posted by Adobe

Putting the latest in-store information online is helping SPAR Austria boost web traffic and sales. The grocer and household goods retailer has integrated content management capabilities in Adobe Experience Manager, part of Adobe Marketing Cloud, with its enterprise resource planning from SAP AG. Now, SPAR Austria can quickly create promotions based on the latest prices and product data.

“The seamless integration between Adobe Experience Manager and SAP helps us deliver compelling, up-to-date- information to our customers,” says Oliver Simmerstatter, Head of Business Solutions B2C/Mobile and Software Engineering for SPAR information and Communication Services, the IT services provider for SPAR Austria. “We’ve transformed our corporate homepage into a high-traffic website, and the popularity of the promotions is a significant factor to our success.”

Additionally, digital asset management capabilities within Adobe Experience Manager enable SPAR Austria to centrally store and manage product images and design elements, helping the company to create a consistent look, feel, and messaging.