Adobe Experience Manager & Henkel: Enabling stickiness in all markets
This post originally appeared on the Adobe Digital Marketing blog on 9/10.
Henkel Adhesive Technologies has figured out how to get customers to spend more time on its website. With modular website design and Adobe Experience Manager, part of Adobe Marketing Cloud, the company lets local markets choose their own sticky content.
“Our modular ‘white label’ approach with Adobe Experience Manager balances global consistency and local flexibility,” says Dr. Salima Douven, Global Head of Digital Strategy for Adhesive Technologies. “The approach clearly resonates with customers, as we’re seeing an increase in both page impressions and average viewing time.”