Created

Sep 11, 2013

Adobe Experience Manager & Henkel: Enabling stickiness in all markets

Posted by Adobe

This post originally appeared on the Adobe Digital Marketing blog on 9/10.

Henkel Adhesive Technologies has figured out how to get customers to spend more time on its website. With modular website design and Adobe Experience Manager, part of Adobe Marketing Cloud, the company lets local markets choose their own sticky content.

“Our modular ‘white label’ approach with Adobe Experience Manager balances global consistency and local flexibility,” says Dr. Salima Douven, Global Head of Digital Strategy for Adhesive Technologies. “The approach clearly resonates with customers, as we’re seeing an increase in both page impressions and average viewing time.”

http://adobe.ly/18fFRXz

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COMMENTS

  • By hsbc uk contact number - 6:02 AM on Jun 11, 2014   Reply
    It is really nice tools from adobe. I like it.
    • By click here for details - 7:11 AM on Jul 03, 2014   Reply
      Henkel Adhesive Technologies has figured out how to get customers to spend more time on its website.
      • By More Details - 7:04 AM on Jul 12, 2014   Reply
        The approach clearly resonates with customers, as we’re seeing an increase in both page impressions and average viewing time.

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