Jul 16, 2013

Adobe Experience Manager and NETRADA

Posted by Adobe

High-end fashion customers expect premium experiences when they shop online. That’s why more than 80 of the world’s leading labels choose NETRADA to create and operate their online shops.

NETRADA takes care of all critical eCommerce functions for its clients—from product photography and online marketing to digital content management. To optimize workflows and reduce costs related to such activities, NETRADA now relies on Adobe Experience Manager, part of Adobe Marketing Cloud.


Mirko Minnich, managing director and CIO of NETRADA Europe GmbH, says, “Of all the solutions we evaluated, the dynamic media and video capabilities in Adobe Experience Manager had a unique selling point—they offer all the required functionality, while containing an integrated content delivery network, which significantly lowers our costs”.

With enhanced capabilities and workflows, content management takes three to four hours less each day and user experiences have improved, too. Streamlined image processes have helped reduce image generation during page downloads from 4.3 seconds to 2.8 seconds.

Check out NETRADA’s full story here.