May 21, 2013

Adobe Experience Manager and Liberty Global

Posted by Adobe

The world’s largest international cable operator clearly understands that the quality and depth of digital experiences directly affects customer satisfaction. That’s why Liberty Global uses Adobe Marketing Cloud.

The company’s old websites provided access to basic services and information. Unfortunately, the content management system Liberty Global built in-house couldn’t adequately support increasing customer service demands or the need to generate new business opportunities online.

To create and deliver dynamic digital content across devices, Liberty Global chose Adobe Experience Manager. Its web content management and digital asset management capabilities helped Liberty Global build once and use everywhere. The company’s first new website using Adobe solutions was created in Germany and took six months to build—new experiences could be built even faster.

“By reusing the components and templates in Adobe Experience Manager, we built websites containing more than a thousand pages for our Swiss operation in only eight weeks,” says Morgan Evans, Director Online at Liberty Global.

Adobe Experience Manager integrates smoothly with other Adobe Marketing Cloud solutions, including Adobe Analytics and Adobe Target. Adobe solutions provide solid analytics across channels that help Liberty Global continuously measure, analyze, and optimize performance across its websites.

“For the company, the returns from optimization have been strong. For example, optimizing call-to-action buttons on the product page produced a 23% increase in clicks,” says Evans. “By using Adobe Marketing Cloud to optimize our websites, we are able to more readily take advantage of opportunities and trends we see in the marketplace in order to improve customer engagement.”

Learn more about Liberty Global and how it’s using Adobe Marketing Cloud solutions to enhance customer experiences by clicking here.