Apr 30, 2013

Adobe Experience Manager at My Move

Posted by Adobe

By taking direct control of its web content with Adobe Experience Manager, My Move has increased customer satisfaction by 25% and reduced the time it takes to update online offers.

My Move offers tips, tools, and special offers to movers. Its original website, launched in 2011, was built using an open-source portal that required extensive customization. But limited publishing capabilities, including difficulty re-using unstructured content, prompted My Move to seek new tools.

Ada Vassilovski, vice president of product and marketing for My Move, says, “We needed a more robust web content management solution. Time to market is critical for us, so we looked to provide our editorial and marketing teams more direct control so they could publish more current content and targeted offers rapidly, without having to go through our development team.”


In partnership with CITYTECH, the company’s consultant and systems integrator, My Move chose Adobe Experience Manager, part of Adobe Marketing Cloud, for is its ability to integrate easily with back-end systems.

Completed in four months, the new website leveraged web content management and digital asset management capabilities in Experience Manager. For customers, updated content loads quicker. Behind the scenes, My Move can use templates to rapidly develop new content. Plus, responsive design capabilities in Experience Manager minimize the amount of manual page resizing, panning, and scrolling across a wide range of devices, including tablets and smartphones. Since launching the new site, My Move has seen changes to visitor behavior, engagement and e-commerce activity.

“Analysis showed us that when we switched to the new site, our customer satisfaction ratings improved by 25%,” says Vassilovski. “With the Adobe solution helping us to keep our content fresh and relevant, we’re better able to satisfy customer expectations and build brand affinity.”

Learn more about My Move’s full story here.