Created

May 07, 2013

Adobe Experience Manager and Adobe Analytics at Swisscom

Posted by Adobe

Switzerland’s leading telecommunications company chose Adobe Marketing Cloud solutions to engage clients in attractive and intuitive ways—regardless of the device they use or the language they speak.

Swisscom provides mobile, cable and broadband communications to millions of business and residential customers. To simultaneously improve customer experiences and streamline internal processes, Swisscom standardized web content management across business units using Adobe Experience Manager.

Christoph Bracher, online solutions manager for Swisscom’s Online division, says, “We wanted to attract and retain customers with intuitive, state-of-the-art web experiences. We chose Adobe Experience Manager and Adobe Analytics because the combined solutions offered an engaging experience for site visitors—and ease of management and use for us.”

Improved efficiencies include automated layout that adapts content to fit any device and automated translation of sources into four languages: German, French, Italian, and English. Plus, Experience Manager enables the ability to repurpose content across business units.

Measuring customer engagement and enhancing experiences has helped improve conversion by up to 150% for Swisscom, while providing new marketing efficiencies. For example, Virtual Business Club, the company’s customer self-service portal, is also close to reaching its goal of delivering new information and services 25% faster while cutting costs 20%.

Swisscom IT Services Ltd. (ITS) provides services and consulting for IT infrastructure and maintenance, enterprise applications, and content management. It’s leveraging Experience Manager to dynamically publish time-sensitive content directly to the web, including contact forms for technical information that help generate sales leads.

Check out Swisscom’s full story here.

COMMENTS

  • By Cuci Sofa - 2:31 PM on Apr 04, 2014   Reply
    Thanks.
    • By surf wallpaper - 9:55 AM on Apr 09, 2014   Reply
      Nice information. Thank you for sharing it with us!
      • By بفركس شركة - 8:36 AM on Apr 10, 2014   Reply
        refund rates, and overall customer satisfaction to rank products, so gravity score and marketplace rank are good indicators of product quality.
        • By flowers by post uk - 11:05 AM on Apr 10, 2014   Reply
          Measuring customer engagement and enhancing experiences has helped improve conversion by up to 150% for Swisscom
          • By best topical vitamin c - 6:26 AM on Apr 13, 2014   Reply
            Christoph Bracher, online solutions manager for Swisscom’s Online division, says, “We wanted to attract and retain customers with intuitive,
            • By rocket chinese review - 8:15 AM on Apr 15, 2014   Reply
              German, French, Italian, and English. Plus, Experience Manager enables the ability to repurpose content across business units.
            • By Short Layered Hairstyles - 4:44 PM on Apr 10, 2014   Reply
              Really great post, Thank you for sharing This knowledge.Excellently written article, if only all bloggers offered the same level of content as you, the internet would be a much better place. Please keep it up!
              • By lagu galau barat - 6:07 AM on Apr 15, 2014   Reply
                i love this content <a href="http://goo.gl/HZTZmk">pengertian kebugaran jasmani</a>
                • By pengertian kebugaran jasmani - 6:08 AM on Apr 15, 2014   Reply
                  i love this content
                • James Bauer's What Men Secretly Want currently holds a Clickbank gravity score of over 90 (extremely popular) and is one of the top 3 relationship guides in the Clickbank Marketplace beating out competitors like Enchant Him and Melt Your Man's Heart. Clickbank is one of the leading providers of digital info-products online and uses a variety of factors such as sales volume, popularity, refund rates, and overall customer satisfaction to rank products, so gravity score and marketplace rank are good indicators of product quality.
                  • By how can i make guys fall for me - 7:51 PM on Apr 04, 2014   Reply
                    James Bauer's What Men Secretly Want currently holds a Clickbank gravity score of over 90 (extremely popular) and is one of the top 3 relationship guides in the Clickbank Marketplace beating out competitors like Enchant Him and Melt Your Man's Heart. Clickbank is one of the leading providers of digital info-products online and uses a variety of factors such as sales volume, popularity, refund rates, and overall customer satisfaction to rank products, so gravity score and marketplace rank are good indicators of product quality.
                    • By Jasa SEO - 4:04 AM on Apr 05, 2014   Reply
                      Many Thanks.
                      • By is bubblegum casting legitimate - 7:45 AM on Apr 05, 2014   Reply
                        and overall customer satisfaction to rank products, so gravity score and marketplace rank are good indicators of product quality
                        • By Jasa SEO - 3:36 PM on Apr 05, 2014   Reply
                          Thanks.
                          • By is bubblegum casting legitimate - 6:09 AM on Apr 06, 2014   Reply
                            nd overall customer satisfaction to rank products, so gravity score and marketplace rank are good indicators of product quality
                            • By how do u talk dirty to a guy - 4:32 AM on Apr 09, 2014   Reply
                              with good ideas and concepts, lots of great information and inspiration, both of which I need, thanks to offer such a helpful information here.
                              • By Private lawyer group - 6:07 AM on Apr 09, 2014   Reply
                                leading providers of digital info-products online and uses a variety of factors such as sales volume, popularity, refund rates, and overall customer satisfaction to rank products, so gravity score and marketplace rank are good indicators of product quality.
                                • By venus factor system program - 8:20 AM on Apr 10, 2014   Reply
                                  I actually found it all to be quite fascinating because I think so many of us get so dialed in and so laser focused on just losing pounds that we forget there is much more than that to actually getting the body we truly want.
                                  • By Pakar SEO - 11:58 AM on Apr 10, 2014   Reply
                                    Thanks.
                                    • By http://www.ghdownload.com/corel-draw-x5-free-download/ - 5:59 PM on Apr 10, 2014   Reply
                                      I admire the valuable information you offer in your articles. I will bookmark your blog and have my children check up here often. I am quite sure they will learn lots of new stuff here than anybody else!
                                      • By corel draw free - 6:00 PM on Apr 10, 2014   Reply
                                        I admire the valuable information you offer in your articles. I will bookmark your blog and have my children check up here often. I am quite sure they will learn lots of new stuff here than anybody else!
                                        • By Peluang Usaha Waralaba Loundry Kiloan - 9:51 AM on Apr 11, 2014   Reply
                                          Thanks.
                                                    • By Strategi Pemasaran - 5:11 AM on Apr 12, 2014   Reply
                                                      Thanks.
                                                      • By Airul - 6:11 AM on Apr 12, 2014   Reply
                                                        Thanks.
                                                        • By Tidung - 6:41 AM on Apr 12, 2014   Reply
                                                          Thanks.
                                                          • By http://lovinglinks.co.uk - 7:35 AM on Apr 12, 2014   Reply
                                                            admire the valuable information you offer in your articles. I will bookmark your blog and have my children check up here often. I am quite sure they will learn lots of new stuff here than anybody else!
                                                            • By Baju Gamis Modis - 5:28 PM on Apr 12, 2014   Reply
                                                              I wish to show thanks to you just for bailing me out of this particular trouble.As a result of checking through the the net and meeting techniques that were not productive, I was thinking my life was done.
                                                                • By hackear facebook 2014 - 9:53 AM on Apr 16, 2014   Reply
                                                                  Improved efficiencies include automated layout that adapts content to fit any device and automated translation of sources into four languages:
                                                                  • By best vitamin c serum - 12:42 PM on Apr 16, 2014   Reply
                                                                    hristoph Bracher, online solutions manager for Swisscom’s Online division, says, “We wanted to attract and retain customers with intuitive,

                                                                    ADD A COMMENT