Mar 08, 2013

Adobe Summit 2013 Day 2 Recap

Posted by Adobe

Day 2 of Adobe Summit is officially in the books! It was an amazing one filled with inspiring speakers, informative presentations, and non-stop networking opportunities that we hope gave attendees everything they could want.

How do you top the performance of Wednesday night’s concert by The Black Keys? Rolling out Felix Baumgartner (of Red Bull’s incomparable stratosphere jump), Julie DeTraglia discussing how NBC’s omnichannel Olympics coverage broke new ground, and NASCAR’s Marc Jenkins relaying how the racing organization leverages its online presence to build community! Each speaker went into depth from their own perspective on the new world of audience engagement.

Felix Baumgartner
Felix Baumgartner at the 2013 Adobe Summit

Receiving a standing ovation for his heartfelt presentation, Khan Academy founder Salman Khan shared how the online tutorials he originally created for his cousins snowballed into one of the most powerful educational tools in the world. With a global reach of over 43 million students, Khan highlighted the ‘Gutenberg moment’ we currently find ourselves in: a once-in-a-generational opportunity to change the way information is consumed.

After wrapping with this stunning group of morning presenters, attendees again had the opportunity to participate in myriad track sessions to go deeper in their areas of interest. The Web Experience Management track featured presentations by DuPont and NASCAR, among several others. In part, they collectively provided insight into how Adobe Experience Manager can help organizations through multi-channel marketing, social communities and digital asset management.

Adobe Summit concluded with a peek into the future of Adobe Marketing Cloud. Hosted by the venerable Carrie Brownstein, Adobe product managers and engineers had the chance to demo what’s in the labs in their areas of expertise. We’ll leave the details to your imagination, but suffice to say it should be cool.


Most importantly, a big thanks to everyone who made it out to beautiful Salt Lake City for Adobe Summit. We look forward to continuing the conversation and journey with you, so please stay in touch and share your thoughts here and on Twitter.