Mar 07, 2013

Adobe Summit 2013 Day 1 Highlights

Posted by Adobe

Adobe Summit – The Digital Marketing Conference – is officially underway! Over 5,000 marketers and thought leaders have come from across the globe to participate in the best platform demos, information sessions and networking opportunities of the year. Adobe’s SVP and general manager of Digital Marketing, Brad Rencher, kicked things off with a rundown of Adobe’s vision for the future: providing an end-to-end marketing experience.  New integrations between Creative and Marketing clouds have made creating assets, optimizing them for publication, and measuring their effect smoother than ever. 


David Nuescheler took the stage and demonstrated how Adobe Marketing Cloud with Adobe Experience Manager 5.6 and the four other solutions in our Marketing Cloud can help businesses better align their marketing organizations to create more relevant experiences for customers and drive more value for the business.  For more details on the newest AEM developments, don’t miss our latest blog posts on social communities and mobile optimization, or the announcement of all our new capabilities in this release.

Following the opening keynote, Summit attendees were encouraged to attend breakout sessions that provided close looks into new Adobe solutions and digital marketing strategies. From analytics to tech labs, advertising to targeting, no stone was left unturned. The Web Experience Management tracks gave everyone an opportunity to see the new Adobe Experience Manager in action. The 10 Hottest New Features of Experience Manager, always a huge hit at the show, fired on all cylinders. Our own Cedric Huesler had a chance to catch up with our team after this buzzworthy event:

Afterwards, it was on with the show! Adobe customer representatives from General Motors, Exemplis, Blue Cross Blue Shield, and more were on hand to discuss the intuitive and exciting ways Adobe Experience Manager is affecting their online presence. From creating a simpler sales funnel out of multichannel efforts to setting up a display gallery of historical logos, the new Experience Manager solution showed off its versatility in both eCommerce and user experience.

With the sessions wrapping up, attendees congregated in the main ballroom to witness an insightful, future-focused conversation between John Battelle and Twitter’s Adam Bain. In conjunction with the Adobe Marketing Cloud, Twitter aims to provide more in-depth analytics, deepen its advertising offerings, and crack the code of social sales attribution. Most importantly, Adam got ahold of the backstage cosmetics charts and managed to tease Adobe SVP a bit over requiring 4x as much time in the makeup chair. No hard feelings, Adam!


The Adobe Summit Bash sent the day’s activities out with a bang! A day of great learnings was punctuated by a standout performance by the Grammy-award winning duo the Black Keys. The inclusion of terrific food and fun atmosphere let all the show attendees let loose and have a great time. You can find a full gallery of Summit Bash activities on our Flickr page here.

Remember to follow the AdobeWEM Twitter account for live updates from Day 2 of the show, keep an eye on our YouTube page for more updates, and we’ll be back tomorrow with a recap of Adobe Summit Day 2!