Feb 20, 2013

Adobe Summit 2013 - Seven secrets to making the most of your digital assets

Posted by Greg Klebus

What are the important factors when choosing a digital asset management system for implementing in your organization? Is it enough to make all the metadata fields required to ensure your digital assets are easily searchable? What can be the biggest challenge in your DAM implementation? (Hint - it's not the DAM product you chose!). Questions like this are essential to marketers who want to make the most of their digital assets.

Join us at Adobe Summit from March 4th-8th, in Salt Lake City, Utah, to learn best practices for creating,
managing, and delivering digital assets and rich media to create engaging experiences. We will demonstrate how to make the most of your digital assets based on a real-life DAM implementation project:

- What to take into account when choosing a DAM system
- How you can design metadata taxonomy and tagging structure
- How to ensure assets are available for a broad user base
- What is a crucial yet often forgotten aspect of any DAM implementation project

Presenting with me will be Adobe's own Lukas Ryf, who has been leading an IT project team on the Digital Asset Management implementation for Adobe’s Global Marketing Organization, and will share practical knowledge gained during the project.

In addition to this session, there are 13 more sessions dedicated to Web Experience Management and Adobe Experience Manager (which Adobe CQ is now part of), including a presentation of the top 10 hottest new features in Adobe Experience Manager; plus many more fun activities and thought provoking content to discover at Summit. Learn more about this year’s highlights.

This is an event you won’t want to miss - think Felix Baumgarner or Sal Khan delivering keynotes on top of everything else. Register now to be part of the largest digital marketing and Web Experience Management event of the year! Remember to use promo code ASM2013 and save $200.