Feb 19, 2013

Adobe Summit 2013 - Let's talk DAM with General Motors and Travelocity

Posted by Elliot Sedegah

If you think your organization's approach to managing digital assets is clumsy, archaic, and out of date, don't worry, you are not alone. Many organizations are often paralyzed by inefficient processes when creating and managing digital assets, especially when it comes to delivering those assets to multiple channels. Business owners are forced to rethink how they strategize to unlock digital content across teams, channels, and partners.

Most organizations are struggling with the same questions:

  • Why can't I find the digital assets I need?
  • How can I easily share marketing content with partners?
  • How do I unlock my organization's creativity to increase revenue?

This year at Adobe Summit from March 4th-8th, in Salt Lake City, Utah, we will have multiple sessions focused exclusively on getting the most out of Digital Asset Management (DAM) for marketing and content publishing. Join us in Utah and hear the latest thought leadership, real world examples, and tips and tricks to help you get the most value out of your digital assets.

In the session –“Is your digital asset management strategy ready for multichannel marketing?” – we will discuss the new approaches marketers are taking to create, manage and share digital assets. You will also hear thought leaders at General Motors and Travelocity discuss their own approaches to solving the digital asset management and distribution challenge.

This session is promised to be very entertaining and informative. And, there are 13 more sessions dedicated to Web Experience Management, as well as many more fun activities and thought provoking content to discover at Summit. Learn more about this year’s highlights.

Adobe Summit is only a couple weeks away. This is an event you won’t want to miss. Register now to be part of the largest digital marketing and Web Experience Management event of the year! Remember to use promo code ASM2013 and save $200.