Jan 15, 2013

Bringing UNILIN Flooring to Life with Adobe Scene7 from Adobe Marketing Cloud

Posted by Adobe

One of the hardest parts about shopping online is trying to imagine how products actually look in real life. It looks great on the screen, but what does it feel like? And how will the color look when it gets home?

Premium flooring manufacturer UNILIN helps customers make buying decisions on even the biggest online purchases with the virtual Quick-Step Floor Advisor made by INDG using Adobe Marketing Cloud, including the Adobe Scene7 product within the Adobe Experience Manager solution. Using the dynamic imaging capabilities of Scene7, customers can change the flooring, wall color, and lighting of a sample room to design their dream room in on the fly with photo-real results. Customers can even upload a photograph of their room to make sure that they choose the perfect Quick-Step flooring for their room.

Customers love the Quick-Step Floor Advisor, spending up to 21 minutes on average customizing their dream room and trying out different flooring products. With the new customer interactions, UNILIN is reaching customers in more meaningful, engaging ways and driving sales for online and retail stores.

“From the moment we saw the Floor Advisor 3D demo, we knew that it would help transform our business,” says Jurgen Derycke, international communications manager at UNILIN. “Our mission has always been to create beautiful and convenient quality products, and now we’ve brought our core mission of design, innovation, and quality to the online experience.”

To learn more, read the full story about UNILIN here.