Customer Showcase: Intersil Corporation
At Intersil Corporation, a global leader in designing and manufacturing high-performance semiconductors, Robert Reneau—the company’s senior web business manager—views sophisticated online experiences as vital to supporting customer success. “We need to help save engineers time during every step in the design-through-chip purchasing process,” he explains.
With its complex product offerings and a diverse, global customer base, Intersil wanted to make it easier for design engineers to identify and purchase the semiconductors best suited to their designs. To achieve this, the company has adopted Adobe Web Experience Management (WEM), part of our Digital Marketing Suite, along with Adobe Creative Suite Master Collection.
In creating the new Intersil.com website, the company combined a fresh, sophisticated, and user-centric site design with a robust content management system. The result is a dynamic, clean, and easily navigable site available in multiple languages. See Intersil's press release here.
Says Reneau, “With the new site (built on Adobe CQ), we are efficiently delivering the right information and providing a greatly improved experience that fully leverages the image-rich nature of the web. We’re also reinventing the company’s brand, boosting engineers’ success, and ultimately increasing sales.”
For the inventive semiconductor leader, the use of Adobe technology is delivering several critical benefits, including enabling customers to quickly select from among thousands of semiconductors, delivering easy-to-access online content in multiple languages, and supporting the company’s overall cross-channel marketing efforts. To learn more about Intersil and its use of Adobe WEM and Creative Suite, check out the full story here.