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Created

Apr 24, 2012

Customer Story: Royal Philips

Posted by Adobe

Royal Philips Electronics of the Netherlands (Philips) aims to make an impact on customers’ lives. Willem Schungel, digital campaign manager for Philips, recently talked about how the company is using Adobe Web Experience Management, including Adobe CQ Social Communities, to develop cohesive marketing campaigns with social media for stronger impact and increased engagement. 

Schungel says, “We can use Adobe CQ to quickly manage and publish localized content on websites and effectively engage with people on social media networks including Facebook and Twitter.” In France alone, visits to the company’s male-grooming website have risen dramatically along with social sharing. At the same time, the length of time spent on the websites has doubled.

With Adobe CQ, Philips created high-quality content and efficiently brought five countries online—all with limited IT involvement. IT Business Specialist for Web at Philips, Joost van Dun, described the importance of Adobe solutions integrating with social sites saying, “We saw participating in social networks as a critical step in keeping existing customers engaged and reaching new audiences. Adobe CQ Social Communities paves the way by fostering connections through Facebook, Twitter, and other popular channels.”

Philips adopted Adobe CQ for its ease of use and ability to provide support of its focused digital marketing strategies. For instance, CQ empowers non-technical employees to quickly publish rich, branded content. In the future, it can be used throughout the company for additional sites and product areas. The operational efficiencies achieved by Philips are impressive—now new, localized content can be distributed in minutes instead of days.

To learn more about Philips and its use of CQ, check out the full story.

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