Mar 23, 2012

Adobe Summit Day 2: Biz Stone, the Future, and Great Times

Posted by Adobe

We’re back to recap what was an awesome Day 2 of the Digital Marketing Summit (if you missed it, check out our post on Day 1 here).

Biz Stone, co-creator of Twitter, got the second day of Summit started with a bang as he sat down for a colorful and honest conversation with our own SVP of Global Marketing, Ann Lewnes.  As any of the thousands of live attendees would tell you, Biz delivered with his thoughtful and sometimes hilarious responses as he and Ann covered his philosophies, history and future.

Biz Stone
Biz, just before his shockingly accurate Nicholas Cage impression

Following the morning’s general session, the day’s schedule once again divided into breakout tracks.  At the Web Experience Management (WEM) track, our customers, partners and team members covered several topics with the community, including Adobe CQ cloud deployment, and the importance of mobile and social channels.

Lars Trieloff

In a day filled with terrific content, our own Lars Trieloff (above) scored one of the more thoughtful lines – ‘Engaging with customers means combining social media with social science, using context as the bridge.’  We expect to be hearing more from Lars here over the coming weeks with his takes on all things social and WEM.

Although there was a lot of serious discussion throughout the day, don’t mistake that there wasn’t serious fun, as well.  Beyond the entertaining Twitter conversation on the #AdobeSummit hashtag, congratulations have to be given to the winners of our Summit ‘Win with WEM’ activity – by following an online scavenger hunt that involved 5.5 steps (get it? ;-)), we invited attendees to learn more about Adobe WEM and CQ 5.5, engage with us and others in the community, and ultimately qualify for the chance at a new iPad. Congrats again to our winners! And if you were at Summit, did you get a chance to pose with our Ampersand? See all the pics here.

WEM Team
A Cognify representative with Kevin Cochrane (mid) and David Nuescheler (right) of Adobe

The show concluded with a ‘top secret’ sneak peek general session that took a whimsical look at cool, potential future Adobe technology (was that enough caveats?). Our own Cedric Huesler and the aforementioned Lars Trieloff were among the Adobe presenters working to dazzle the crowd—and from the look of the Twitter stream at the time, we have to give them some kudos. 

If you were at Summit, we hope you found it inspiring, educational and also just a good time. And whether you were able to join us or not, stay in touch with Adobe’s social channels for further recaps and multimedia. And please keep in touch with the WEM/CQ team here and on Twitter as we plan to go deeper on our technology, as well as our thoughts on the industry.

P.S.: In the serious fun category, we may or may not have captured a few show attendees attempting to sing on camera. Judge for yourself below: