Customer Showcase: Singapore Tourism Board
The Singapore Tourism Board (STB) wanted to develop marketing and brand experiences that resonated emotionally with potential visitors to the country. With that in mind, STB, along with development partner XM, looked to our Web Experience Management (WEM) and Adobe Digital Marketing Suite solutions to provide rich, interactive online experiences that engage potential visitors and help to boost tourism. Since the web is the leading source for travelers planning their own vacations, STB developed YourSingapore.com – Experience, an inventive, informative platform that offers useful information about vacationing in the country. The website achieved five million unique visitors as of December 2010—representing a gain of three times the amount of traffic compared to STB’s previous online presence.
Our WEM solution enables STB to create and distribute tailored content, giving customers more personalized and memorable experiences. The single-source publishing capabilities of Adobe WEM enable dispersed STB teams to quickly update, edit, approve, and publish pages, accelerating time-to-market for new online information and services. STB also uses the Digital Marketing Suite to acquire deeper insights into customer behavior. For instance, SiteCatalyst enables the board to gather reliable, real-time data across all of its online platforms. In addition, with the help of the Digital Marketing Suite, STB achieved a five-fold increase in the social fan base ofYourSingapore.com.
To learn more about STB’s story, check out the full case study here.