Experience Delivers

Build brand, drive demand and extend your reach with web experience management

Articles for Marketing Leaders

May 24, 2013
CQCON 2013: A mobile user interface love story
Posted by Damien Antipa
Once upon a time... CQ teamed up with Sencha's ExtJS to provide customers with good looking, feature rich web interfaces that felt much like desktop apps. But some paths lead to new roads. Adobe CQ (now part of Adobe Experience Manager)  has found a new love in the shiny new world of tablets and smart phones.
Join me at CQCON 2013 in Basel and I'll' introduce you to CQ's new love. I’ll explore the advantages that you will have in your future work environment and explain why Sencha ExtJS is still an important part of Adobe CQ. I’ll do a deep dive into the new touch optimized user experience interface, highlight its benefits and give you insight about the new opportunities coming. Our story will not end here, I will also give you a peek into future developments with RESTful touch friendly web applications with responsive layout and fast Javascript magic on top.

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May 22, 2013
Best Practice Mobile First & Responsive Design Session at CQCON 2013
Posted by Bruce Lefebvre
It's a romantic idea: a website capable of detecting the exact device it's being rendered upon and bringing forth a page perfectly tailored to its environment and network characteristics. Every pixel (or em) of available viewport real estate is accounted for. Staples of the individual device user interfaces - such as leatherbound skeuomorphism on the iFamily or clean, grid based UI on Windows - are included to give your page that native feel. Device features including touch gestures and geolocation are included for those device groups which support it. Each piece of hardware your client wishes to support is accounted for. 
However, the device manufacturers have other agendas. They want to make them smaller, then larger, up the pixel density, and make them wearable. TVs can now browse the Internet. Game consoles, too. New web enabled devices are entering the market faster than ever and their users expect your website to be usable. How can you keep up?
Enter responsive web design. In 2010, Ethan Marcotte wrote an article on A List Apart [0] that would launch RWD into the spotlight. In this article he outlined what it meant to be responsive and detailed the "three technical ingredients" necessary for RWD:
• fluid grids
• flexible images
• media queries
With the momentum behind RWD picking up steam, we at Adobe began fielding questions on the best practices for implementing a mobile first site with Adobe CQ, now part of Adobe Experience Manager (AEM). 
I hope that you will join me @CQCON 2013 where I will present patterns for responsive design in Adobe Experience Manager and explain how to provide a media-rich HTML5 experience that is performant on low bandwidth connections. AEM's Geometrixx Media reference application, delivered in full source code with the product, demonstrates these techniques. I'll dive into how we used mobile first design principles, adaptive images and progressive enhancement to create it, and discuss the pitfalls that we encountered along the way.
[0] http://alistapart.com/article/responsive-web-design

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May 21, 2013
Adobe Experience Manager and Liberty Global
Posted by Adobe
The world’s largest international cable operator clearly understands that the quality and depth of digital experiences directly affects customer satisfaction. That’s why Liberty Global uses Adobe Marketing Cloud.
The company’s old websites provided access to basic services and information. Unfortunately, the content management system Liberty Global built in-house couldn’t adequately support increasing customer service demands or the need to generate new business opportunities online.
To create and deliver dynamic digital content across devices, Liberty Global chose Adobe Experience Manager. Its web content management and digital asset management capabilities helped Liberty Global build once and use everywhere. The company’s first new website using Adobe solutions was created in Germany and took six months to build—new experiences could be built even faster.
“By reusing the components and templates in Adobe Experience Manager, we built websites containing more than a thousand pages for our Swiss operation in only eight weeks,” says Morgan Evans, Director Online at Liberty Global.
Adobe Experience Manager integrates smoothly with other Adobe Marketing Cloud solutions, including Adobe Analytics and Adobe Target. Adobe solutions provide solid analytics across channels that help Liberty Global continuously measure, analyze, and optimize performance across its websites.
“For the company, the returns from optimization have been strong. For example, optimizing call-to-action buttons on the product page produced a 23% increase in clicks,” says Evans. “By using Adobe Marketing Cloud to optimize our websites, we are able to more readily take advantage of opportunities and trends we see in the marketplace in order to improve customer engagement.”
Learn more about Liberty Global and how it’s using Adobe Marketing Cloud solutions to enhance customer experiences by clicking here. http://adobe.ly/YHZlDA
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May 20, 2013
CQCON2013IntegrationTesting
Posted by Lydia Balazs
I hope you will join me at CQCON 2013 where I will cover the Integration Testing Framework used in Granite and Adobe CQ (now part of Adobe Experience Manager). In this session I will give an overview on how JUnit integration tests can be set up for any application based on Sling/Granite/CQ. Adobes Integration Testing Framework is based on the Sling Testing tools which supports client/server interactions over HTTP and scriptable server-side tests.
I'm looking forward to CQCON 2013 in Basel and hope to meet many of the developers out there.

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May 15, 2013
Adobe Experience Manager at Academy of Art University
Posted by Adobe
One of the first colleges in the United States to offer online degrees for art and design now powers its classes with content managed by Adobe Experience Manager, part of Adobe Marketing Cloud.
San Francisco’s Academy of Art University developed a highly specialized learning management system to manage and deliver dynamic, creative course content. For its web content management system, the school turned to Adobe to improve the look and feel of its interfaces and tools, as well as for managing and updating course assets.
Chris Lefferts, executive vice-president of online education at Academy of Art University, says, “Adobe Experience Manager offered the right content management environment to provide all the functionality we wanted, at the level of quality we demanded. Plus, it offered streamlined integration with our learning management system, which was essential for us.”
Experience Manager also integrates seamlessly with Adobe Creative Suite, which the university uses extensively to build online coursework and teach students. The university also leverages responsive design in Experience Manager to accommodate students accessing course materials from multiple devices, including smartphones and tablets.
Learn more about the ways Academy of Art University uses Adobe Experience Manager by checking out their full story here.
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May 08, 2013
Now available on-demand: May 1st WEM Wednesday Webinar—Mobile Content Management and Personalization
Posted by Adobe
During last week’s Web Experience Management Wednesday webinar, we had an exciting discussion about “mobile,” focusing on the ability to deliver relevant experiences across the multitude of mobile and tablet devices available today. We had a good turnout from the community (thanks to all) and great conversation on the topic.
Our experts, Ray Pun, Gunnar Klauberg (@aeroid) and Gabriel Walt, illustrated why it’s important to invest in mobile personalization. They also demonstrated how Adobe Experience Manager mobile capabilities, combined with Adobe Target integration, uniquely enable the delivery of personalized experiences through mobile channels.
If you missed the live webinar, we’ve now got you covered with an on-demand version. Check it out here.
Also, planning is underway for our next WEM Wednesday webinar which will focus on digital asset management (DAM). We will look at how Experience Manager DAM and its integration of dynamic media capabilities (formerly Adobe Scene7®) and Adobe Creative Cloud™ can help you to simplify the planning, production and distribution of your digital assets.  Register here for this live webinar taking place on May 22^nd.  We’ll see you there!
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May 07, 2013
Adobe Experience Manager and Adobe Analytics at Swisscom
Posted by Adobe
Switzerland’s leading telecommunications company chose Adobe Marketing Cloud solutions to engage clients in attractive and intuitive ways—regardless of the device they use or the language they speak.
Swisscom provides mobile, cable and broadband communications to millions of business and residential customers. To simultaneously improve customer experiences and streamline internal processes, Swisscom standardized web content management across business units using Adobe Experience Manager.
Christoph Bracher, online solutions manager for Swisscom’s Online division, says, “We wanted to attract and retain customers with intuitive, state-of-the-art web experiences. We chose Adobe Experience Manager and Adobe Analytics because the combined solutions offered an engaging experience for site visitors—and ease of management and use for us.”
Improved efficiencies include automated layout that adapts content to fit any device and automated translation of sources into four languages: German, French, Italian, and English. Plus, Experience Manager enables the ability to repurpose content across business units.
Measuring customer engagement and enhancing experiences has helped improve conversion by up to 150% for Swisscom, while providing new marketing efficiencies. For example, Virtual Business Club, the company’s customer self-service portal, is also close to reaching its goal of delivering new information and services 25% faster while cutting costs 20%.
Swisscom IT Services Ltd. (ITS) provides services and consulting for IT infrastructure and maintenance, enterprise applications, and content management. It’s leveraging Experience Manager to dynamically publish time-sensitive content directly to the web, including contact forms for technical information that help generate sales leads.
Check out Swisscom’s full story here.
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May 02, 2013
Universal video, rich integration, dynamic personalization with the latest release of Scene7
Posted by Vebeka Guess
We’ve updated Adobe Scene7, now part of Adobe Experience Manager, and are excited to share the latest features with you. Our newest release includes enhanced features and tighter integration with Adobe Experience Manager to streamline campaign management, improve customer experience, and increase conversion.  
Key features included in the release are:
A new universal video player that enables you to design once in HTML5 and deliver video optimally to every device.  With the universal video player, Scene7 can automatically detect each viewer’s browser type and network bandwidth, and serve up the best viewing and playback experience.
 

For more information on video strategies and best practices, download our latest guide: The Adobe 2013 Video Conversion playbook. You'll learn proven techniques for creating targeted and profitable videos.
Richer integration with Adobe Experience Manager enables automatic transcoding, drag-and-drop web page authoring, and dynamic personalization tools.
Product enhancements that enable you to convert fonts to outlines, maintain source image format and color space during FXG conversion, knock out opaque image backgrounds on ingestion, and much more.
The latest release is live in North America as of May 2, 2013, with data center deployments scheduled for Europe and Asia shortly thereafter.  Here are more release details.
Learn more about how Experience Manager dynamic media (powered by Scene7) can help you deliver dynamic rich media across devices.  
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Apr 30, 2013
Adobe Experience Manager at My Move
Posted by Adobe
By taking direct control of its web content with Adobe Experience Manager, My Move has increased customer satisfaction by 25% and reduced the time it takes to update online offers.
My Move offers tips, tools, and special offers to movers. Its original website, launched in 2011, was built using an open-source portal that required extensive customization. But limited publishing capabilities, including difficulty re-using unstructured content, prompted My Move to seek new tools.
Ada Vassilovski, vice president of product and marketing for My Move, says, “We needed a more robust web content management solution. Time to market is critical for us, so we looked to provide our editorial and marketing teams more direct control so they could publish more current content and targeted offers rapidly, without having to go through our development team.”

In partnership with CITYTECH, the company’s consultant and systems integrator, My Move chose Adobe Experience Manager, part of Adobe Marketing Cloud, for is its ability to integrate easily with back-end systems.
Completed in four months, the new website leveraged web content management and digital asset management capabilities in Experience Manager. For customers, updated content loads quicker. Behind the scenes, My Move can use templates to rapidly develop new content. Plus, responsive design capabilities in Experience Manager minimize the amount of manual page resizing, panning, and scrolling across a wide range of devices, including tablets and smartphones. Since launching the new site, My Move has seen changes to visitor behavior, engagement and e-commerce activity.
“Analysis showed us that when we switched to the new site, our customer satisfaction ratings improved by 25%,” says Vassilovski. “With the Adobe solution helping us to keep our content fresh and relevant, we’re better able to satisfy customer expectations and build brand affinity.”
Learn more about My Move’s full story here.

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Apr 24, 2013
Conquering the Webinar Process—from within Adobe Experience Manager
Posted by Chris Nguyen
As thousands of digital marketers from across Europe gather in London for the start of Adobe Summit today—and also coming hot on the heels of the latest version of Adobe Experience Manager 5.6 (which now includes all CQ capabilities)—we’re excited to announce Adobe Experience Manager webinars, powered by Adobe Connect.
Webinars have become an increasingly important part of the digital marketing mix as organizations work to engage with prospects and customers and to cost-effectively drive leads.  However, to be successful, marketers need to be able to draw large audiences, effectively engage and communicate with participants, and measure the effectiveness of each webinar like they would a search campaign.  And, importantly, do so as part of their overall online presence. Often times, challenges associated with this process can result in marketers not getting the return they need from their online events, at the expense of driving interest, revenue and loyalty.
That’s where Adobe Experience Manager webinars, powered by Adobe Connect, can help by providing marketers with a complete set of capabilities to conduct webinars and manage the process from within the Experience Manager environment.
 
First, the offering enables marketers to easily create targeted webinar landing pages that drive registration using pre-built tools that work seamlessly with Adobe Connect. And users can do so leveraging the familiar drag-and-drop interface, existing assets, page design templates, and additional components available in Experience Manager for landing page creation.

Create targeted webinar landing pages within familiar Adobe Experience Manager environment, with tools built for Adobe Connect

Display events based on user profile
Next, the offering enables the delivery of immersive online events that help engage audiences to build brand and drive demand. Webinar environments supporting up to 1,500 attendees can be branded with corporate colors and logos, and deliver rich interactivity, including content and video streaming, live Twitter feeds, Q&A, and polls.  

Leverage engaging Adobe Experience Manager components, such as Facebook, Twitter, or owned social communities, etc., to promote events through social interactions
Finally, post-event analytics, delivered via capabilities from Adobe Analytics, enable measurement of results. From identifying which promotional campaigns generated the best results to qualifying leads based on both demographic and behavioral dimensions and also reviewing engagement levels throughout the event to determine what messages resonated most with the audience, marketers can gain important insights needed to optimize their webinar programs.

Leverage common templates and DAM library for brand consistency
The new offering will be provided as an add-on to Adobe Experience Manager, and is expected to be available in June. After licensing the add-on, a free integration package, available via Package Share, will enable the solution.
We’re thrilled to bring together these Adobe technologies to provide a strong answer to some key challenges our customers have expressed they face in running their webinar programs. We encourage you to stay in touch with us here and on Twitter; we’ll be sharing additional information as we approach availability. And for those in the community at Adobe Summit in London, you can learn more about this offering at the Adobe Experience Manager demo booth within the Community Pavilion.
Chris Nguyen
Product Marketing
@ChrisNguyen
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