Five years ago we were talking about the mobile web. We talked about it as if it was something separate. And it was for a while. We started with WAP, moved on to mobile sites, and added apps. Today the discussion has changed. We no longer talk about the mobile web. We talk about the web, and it is mobile. The discussion has moved on to where we now we debate mobile first and contextual experiences.
Similarly, today we talk about the social web. We treat it as if it was something separate – an island. We tell people to go be social over there; and then we invite them back. Back to the mainland, to our .com pages, to purchase our products and services or consume our content. And we want them to tell their friends.Read More »