Experience Delivers

Build brand, drive demand and extend your reach with web experience management

I’m writing to personally introduce and invite you to join us for our new Web Experience Management (WEM) Wednesday webinar series, which we’ll be kicking off on, of course, an upcoming Wednesday—Sept. 12.

WEM Wednesday webinars (yes…WWW) is a monthly live series, and will be a platform to share and discuss best practices on all things Web Experience Management. In addition, the Adobe team will share new innovations in our own core Web Content Management offering, Adobe CQ.

Today, marketing is all about driving revenue and setting strategic direction for the company, in addition to building brand. Customer expectations are sky high. They want relevant information when and where they need it, plain and simple

For digital marketers this means the need, or rather mandate, to personalize each experience, think mobile first, and have a measurable web strategy.  It means partnering effectively with IT to select a platform that enables decreased time to web and empowers marketers to drive continuous optimization of the customer experience and ultimately conversion rates.

Today we announced Adobe CQ 5.5, a major release that is at the heart of our Web Experience Management (WEM) solution, part of the Digital Marketing Suite. Adobe CQ now includes deep integrations with leading web analytics products in the Suite like SiteCatalyst, Test&Target, Scene7 and Search&Promote.

On Nov. 10, Gartner, Inc. positioned Adobe in the Leaders Quadrant of its 2011 “Magic Quadrant for Web Content Management” research report (see our press release here). Our completeness of vision and ability to execute were noted by the firm, which looked at 20 different vendors for the report. From an Adobe perspective, the research centered on CQ5, now part of our Web Experience Management (WEM) solution.

The evaluation criteria for a vendor’s ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering strategy, business model, vertical/industry strategy, innovation, and geographic strategy. We believe this recognition, combined with our previous placement as a Leader in “The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 ’11”, is strong confirmation of our overall WEM and Digital Marketing vision.