On Nov. 10, Gartner, Inc. positioned Adobe in the Leaders Quadrant of its 2011 “Magic Quadrant for Web Content Management” research report (see our press release here). Our completeness of vision and ability to execute were noted by the firm, which looked at 20 different vendors for the report. From an Adobe perspective, the research centered on CQ5, now part of our Web Experience Management (WEM) solution.
The evaluation criteria for a vendor’s ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering strategy, business model, vertical/industry strategy, innovation, and geographic strategy. We believe this recognition, combined with our previous placement as a Leader in “The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 ’11”, is strong confirmation of our overall WEM and Digital Marketing vision.