May 22, 2012

    Do you have a Mobile Campaign?

    Posted by Gunnar Klauberg

    Have you ever tried to answer this question: “Do you have a mobile campaign?” It may not be as easy to answer as it seems. Assuming you know what is planned and going on with your site, think twice before you say “no”. Sure you may have decided against a mobile app or a mobile site for various reasons:

    ·         Mobile is not relevant to your audience

    ·         No budget for dedicated mobile efforts

    ·         No mobile use case

    ·         Desktop site is good enough

    ·         Current system doesn’t support mobile optimization

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