As thousands of digital marketers from across Europe gather in London for the start of Adobe Summit today—and also coming hot on the heels of the latest version of Adobe Experience Manager 5.6 (which now includes all CQ capabilities)—we’re excited to announce Adobe Experience Manager webinars, powered by Adobe Connect.
Webinars have become an increasingly important part of the digital marketing mix as organizations work to engage with prospects and customers and to cost-effectively drive leads. However, to be successful, marketers need to be able to draw large audiences, effectively engage and communicate with participants, and measure the effectiveness of each webinar like they would a search campaign. And, importantly, do so as part of their overall online presence. Often times, challenges associated with this process can result in marketers not getting the return they need from their online events, at the expense of driving interest, revenue and loyalty.
That’s where Adobe Experience Manager webinars, powered by Adobe Connect, can help by providing marketers with a complete set of capabilities to conduct webinars and manage the process from within the Experience Manager environment.
First, the offering enables marketers to easily create targeted webinar landing pages that drive registration using pre-built tools that work seamlessly with Adobe Connect. And users can do so leveraging the familiar drag-and-drop interface, existing assets, page design templates, and additional components available in Experience Manager for landing page creation.
Next, the offering enables the delivery of immersive online events that help engage audiences to build brand and drive demand. Webinar environments supporting up to 1,500 attendees can be branded with corporate colors and logos, and deliver rich interactivity, including content and video streaming, live Twitter feeds, Q&A, and polls.
Finally, post-event analytics, delivered via capabilities from Adobe Analytics, enable measurement of results. From identifying which promotional campaigns generated the best results to qualifying leads based on both demographic and behavioral dimensions and also reviewing engagement levels throughout the event to determine what messages resonated most with the audience, marketers can gain important insights needed to optimize their webinar programs.
The new offering will be provided as an add-on to Adobe Experience Manager, and is expected to be available in June. After licensing the add-on, a free integration package, available via Package Share, will enable the solution.
We’re thrilled to bring together these Adobe technologies to provide a strong answer to some key challenges our customers have expressed they face in running their webinar programs. We encourage you to stay in touch with us here and on Twitter; we’ll be sharing additional information as we approach availability. And for those in the community at Adobe Summit in London, you can learn more about this offering at the Adobe Experience Manager demo booth within the Community Pavilion.