Experience Delivers

Build brand, drive demand and extend your reach with web experience management

As thousands of digital marketers from across Europe gather in London for the start of Adobe Summit today—and also coming hot on the heels of the latest version of Adobe Experience Manager 5.6 (which now includes all CQ capabilities)—we’re excited to announce Adobe Experience Manager webinars, powered by Adobe Connect.

Webinars have become an increasingly important part of the digital marketing mix as organizations work to engage with prospects and customers and to cost-effectively drive leads.  However, to be successful, marketers need to be able to draw large audiences, effectively engage and communicate with participants, and measure the effectiveness of each webinar like they would a search campaign.  And, importantly, do so as part of their overall online presence. Often times, challenges associated with this process can result in marketers not getting the return they need from their online events, at the expense of driving interest, revenue and loyalty.

That’s where Adobe Experience Manager webinars, powered by Adobe Connect, can help by providing marketers with a complete set of capabilities to conduct webinars and manage the process from within the Experience Manager environment.

First, the offering enables marketers to easily create targeted webinar landing pages that drive registration using pre-built tools that work seamlessly with Adobe Connect. And users can do so leveraging the familiar drag-and-drop interface, existing assets, page design templates, and additional components available in Experience Manager for landing page creation.

Next, the offering enables the delivery of immersive online events that help engage audiences to build brand and drive demand. Webinar environments supporting up to 1,500 attendees can be branded with corporate colors and logos, and deliver rich interactivity, including content and video streaming, live Twitter feeds, Q&A, and polls.  

Finally, post-event analytics, delivered via capabilities from Adobe Analytics, enable measurement of results. From identifying which promotional campaigns generated the best results to qualifying leads based on both demographic and behavioral dimensions and also reviewing engagement levels throughout the event to determine what messages resonated most with the audience, marketers can gain important insights needed to optimize their webinar programs.

The new offering will be provided as an add-on to Adobe Experience Manager, and is expected to be available in June. After licensing the add-on, a free integration package, available via Package Share, will enable the solution.

We’re thrilled to bring together these Adobe technologies to provide a strong answer to some key challenges our customers have expressed they face in running their webinar programs. We encourage you to stay in touch with us here and on Twitter; we’ll be sharing additional information as we approach availability. And for those in the community at Adobe Summit in London, you can learn more about this offering at the Adobe Experience Manager demo booth within the Community Pavilion.

Chris Nguyen

Product Marketing

@ChrisNguyen

CQ Developers around the globe are tuning in to our newest webinar series: Adobe CQ Gems on Adobe Experience Manager to gain valuable insight, tips and code while interacting with Adobe experts. 

Two new sessions have been added to the schedule.

·        April 17^th Jon Fait, Project Lead for Digital Marketing at Adobe who will be presenting AEM 5.6 Media Publisher

·        April 24^th Felix Oghina, an Adobe Product Developer, will present hybris and AEM 5.6 - eCommerce framework integration.

Each session is designed to be interactive and is limited to 45 to 60 minutes in length. Sessions begin at 8:00 AM Pacific/ 4:00 PM GMT (convert to your time zone). Sessions will include presentation/ demo and a dedicated Q&A session.

Every savvy marketer knows that creating personalized and engaging landing pages can increase conversion through higher SEO techniques, increased reuse of offerings, and shorter routes to relevant content. The question is: why don’t they do more of it?

The reality is: it’s hard and it takes a lot of resources.

It takes time to get these, in theory, “quick marketing campaigns” out the door. A lot of times it takes multiple teams to create the assets. Marketing teams have to hire outside digital agencies to manufacture the HTML, CSS, and assets. Once it’s finally delivered to the marketing teams, there is back-and-forth process between the marketer and agency to get the details right. Do you have the right text? Is the exact imagery what you’ve been looking for? Does it show correctly on the website? Does it render appropriately across mobile devices? Form factors? Then, on top of it all, marketers have to make sure the messaging is engaging across a wide variety of audiences.

Not only do you have to take all of these appropriate steps for each landing page you create, you also have to iterate quickly enough to ensure it’s resonating with your target market. Otherwise, all of this trouble isn’t worth it.

Attend my session, “Launching a personalized, multichannel campaign is easier than you think,” at Adobe Summit from March 4th-8th, in Salt Lake City, Utah, to learn why marketers are struggling to capture a critical mass of demand gen and how they can easily take steps to correct that.

There are 13 more sessions dedicated to Web Experience Management, as well as many more fun activities and thought provoking content to discover at Summit. To find out more about Adobe Summit and some of the activities we have planned read my previous blog.

This is an event you won’t want to miss. Register now to be part of the largest digital marketing and Web Experience Management event of the year! Remember to use promo code ASM2013 and save $200.

Chris Nguyen

Product Marketing

@ChrisNguyen

Interested in getting hands on training with Adobe Experience Manager to drive more engaging marketing campaigns? Perhaps you want to know what the latest trends are in the industry and steps you can take to incorporate them into your organization. Or, is it quite simply the fact that you love David Nuescheler’s Top 10 features for Adobe Experience Manager presentation? In any case, it’s that time of the year again: Adobe Summit Time!

With only 4 weeks to go, Adobe Summit - the Digital Marketing Conference - is right around the corner! This year’s Summit, from March 4th-8th, in Salt Lake City, Utah, will feature the largest Web Experience Management track to date with 14 sessions dedicated to Best Practices and Tips & Tricks.

Thought leaders from a large cross-section of enterprises will speak to the most innovative and latest trends they are seeing in content marketing. Product experts will show you first-hand advanced techniques on how to better use Experience Manager with other parts of the Adobe Marketing Cloud to meet strategic business objectives. Attendees will walk away with a comprehensive set of skills and knowledge, not to mention inspiration, to do their jobs more effectively and successfully.

Highlights for this year’s WEM track:

•          Speakers from companies such as Dupont, HealthNow, and Activision
•          Coca-Cola presenting on its Content 2020 initiative in the Luminary track
•          The very popular 'Adobe Experience Manager Top 10' – presented by our very own: David Nuescheler and Cedric Huesler
•          Scott Liewehr from Digital Clarity Group presenting on: Content Marketing Best Practices
•          A WEM meet-up (aka PARTY) plus added fun activities specifically designed for the WEM and Scene7 community, which promise to be a blast. Stay tuned for more details!
•          7 sessions devoted to Best Practices and 7 sessions devoted to Tips and Tricks
•          The hottest topics around Mobile, Social, Cloud, DAM, Commerce, and more
•          Ski day at the Canyons Resort in Park City on Friday March 8th!
•          Rock out to the three-time Grammy Award winners, The Black Keys!

Luminaries, including Adam Bain from Twitter and John Batelle of Federated Media Publishing, will share their unique insights and perspectives on the digital marketing industry. And, you won’t want to miss keynotes from renowned skydiver and BASE jumper Felix Baumgartner, or Sal Khan, founder of the Khan Academy and one of Time magazine’s top 100 most influential people in the world in 2012. 

Don’t miss out on the largest digital marketing and Web Experience Management event of the year! Reserve your spot today! Use this promo code ASM2013 when registering and save $200.

Chris Nguyen

@chrisnguyen

AEM Product Marketer

Top 10 reasons to attend Summit

Sessions at a glance

Have you ever wanted recognition for an Adobe CQ package you’ve developed? How about a MacBook Pro, a 15-inch with Retina display. Ever wanted one? If so, here is your chance to score both!

Beginning today, November 14, all Adobe CQ developers have a chance to submit a new package in the ‘Small Applications, Great Ideas: The CQ Package Share Contest’. All packages will be judged based on 40% Creativity (how cool is it?), 40% Overall Quality (it has to work, of course), and 20% Reusability (we want to be able to share your work with others).

You have until January 23, 2013 to submit a package for judging, and five winners will be announced February 22, 2013. And if you’re one of the winners, you may also have a chance to present your package at the Adobe Digital Marketing Summit in Salt Lake City in March!

By the way, you may be asking yourself, what if I don’t know how to create an Adobe CQ package? Well, we’ve got your covered: check out the CQ Component Developer Program. Kathy Jo Nelson talks more about the program in her blog post here.

So go ahead and have a blast. Show the Adobe CQ community what you’ve got and in the process win yourself a brand new MacBook Pro! Enter the CQ Package Share Contest.

Chris Nguyen

Adobe CQ Product Marketing

@ChrisNguyen

NO ADDITIONAL PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. Enter by 11:59p.m. PST on 1/23/2013. Eligibility restrictions apply. Void where prohibited. Sponsor: Adobe Systems Incorporated, San Jose, CA, US. See the complete Official Rules for odds and prize descriptions: https://www.adobecqcloud.com/content/contest.html#

From the initial beta announcement of Adobe CQ Cloud Manager this March at our U.S. Digital Marketing Summit to our general availability news in May and continuing through to today, the CQ Cloud engineering team has been working tirelessly to deliver critical features on a continual basis. The goal is to provide marketers, such as yourself, with a best-in-class solution to take digital campaigns to market in less time and with fewer resources. It’s been our aim, as it remains today, to take the painful and insanely technical details out of the marketing campaign process; to enable you take control of what’s most important to you: creativity and business innovation.

When my wife and I initially moved in together, we had just gotten engaged and things were completely smitten between us…birds chirping, violin playing – you get the picture. It was the first time either of us had lived with someone and trying to be pragmatic about the situation, we decided we would have a division of labor when it came to doing chores. She would cook and manage the kitchen (she is an amazing cook) and I would do the laundry, fold the clothes, and take out the trash. When it came to cleaning the house, though, we, as a unit, would work to maintain a clean living environment.

Tired of waiting weeks or even months to kick-start your marketing campaign? Sick of the competition launching things faster than you can say: IT resource provisioning? If this is you, read on. Really.

In today’s competitive digital landscape, marketers, such as yourself, are faced with a dichotomy between the demands of the business and those of their customers. As global competition increases and online channels continue to transcend the way we do business, marketing organizations are moving from a ‘cost-center’ to a revenue-generating department. Rather than simply being the demand engine within the enterprise, the digital marketer must now react, deliver, and execute more effectively and efficiently than ever before. Even more so, on the customer side, marketers must provide multichannel experiences across the web, applications, social, mobile, etc. They must concern themselves with the management of multiple brands, languages, and devices all while going to market faster than the competition. It is for these very reasons that marketers are now wishing for… no wait, they are demanding for a way to leapfrog many of the steps that are associated with launching and managing a marketing campaign initiative.