The assurance and tax experts, McGladrey, improved the appearance, performance, and value of its website by making it easier to deliver accurate, relevant results to customers. With Adobe Analytics, Adobe Target, and Adobe Experience Manager in Adobe Marketing Cloud, McGladrey has not only transformed user experiences on the website, but on tablets and smartphones as well.
“Adobe Marketing Cloud enables McGladrey to offer existing and prospective clients the best possible mobile experience,” says Ken Foster, director of digital media at McGladrey. “We can now publish new content faster, enabling us to quickly and efficiently service our business partners and content creators within McGladrey.”
McGladrey is positioning itself as a thought leader and regularly adds videos and webcasts featuring staff members and industry leaders such as Bloomberg to its website. Because posting new content is considered vital to attracting new customers, Adobe partner Siteworx has helped enable content hosting by leveraging the out-of-the-box video component in Adobe Experience Manager. These modifications also helped McGladrey and Siteworx win the 2013 Interactive Media Award for Best-in-Class website in the Professional Services category.
Read the entire success story here.
This post was previously published on the Adobe Digital Marketing blog, April 22, 2014.
The theme of Adobe Summit 2014 was reinvention. It’s an intimidating word. Reinvention can be a difficult process, requiring critical self-reflection and a willingness to let go of stale and limiting ideas and methods. It’s also the surest path to growth, inspiration, and truly bold and original thinking.
Digital has already reinvented marketing. We are reimagining ourselves because we need our skills and vision to create customer experiences that take full advantage of the possibilities of digital. Reinvention is about gaining deep customer insights, innovating strategies, and living up to and exceeding your brand potential. We reinvent to thrive.
In today's digital world, customer loyalty increasingly depends on a highly personalized relationship between business and customer. To effectively connect with your customers, your business must invest in technologies that are agile, adaptive, and innovative to provide the most relevant experiences. Yet most systems for managing and publishing online content are ill-equipped to serve the needs of marketing to engage with multi-channel customers.
Please join us for our next Web Experience Management webinar, April 30 at 10 a.m. PT, where we’ll demonstrate how Adobe Experience Manager enables you to create, manage, and optimize personalized digital experiences across every channel, including web, mobile, and social.
Our own Chris Nguyen and Cedric Huesler will show you how Adobe Experience Manager gives you the agility to attract new audiences, deliver targeted content through actionable data and social interactions, leverage rich media assets, and optimize multichannel outreach – enabling you to increase your customer loyalty, engagement, and demand.
For more info and to register, check out the details here. And we look forward to seeing you online in a few weeks.
When shopping in a store, I often find myself likening the pursuit of finding exactly what I want to buy as a walk through a maze. I have only signs, other shoppers, and my smartphone to guide me. At times, stumped, I wonder how much harder this journey to locate the item I want could be. Frustrated, I ask myself, could this store make the maze any harder than it already is?
Imagine if, in the future, the shopping maze remains, but when you walk by a section of a store, the walls change. Not in a threatening sense, putting you in even more dire straits, but coming to your rescue. On one wall, a digital signage display welcomes and greets you. It immediately recognizes you and knows what you have bought in the past. It then asks if you need help purchasing those same items or navigating new ones.
As more and more consumers opt to buy online and via their phones, many retailers are finding that their sales-per-square-footage numbers are waning. Instead of reaping increased sales with additional space, many brick-and-mortar retailers are having to make a difficult decision about downsizing.
Unfortunately, this consumer trend is unlikely to reverse. The downsizing and closing of physical store locations is an ongoing trend in US retailing that will likely continue beyond 2014.
If using most of a store space for showcasing incurs higher rents and personnel-related costs, wouldn’t it behoove retailers to take advantage of this trend by using their in-store space more efficiently and shrewdly?
Aspiration is the pinnacle that all experience-driven commerce strategies should strive for. Truly revolutionary content marketing speaks to who customers want to become, not just what they need. Solving consumers’ problems will get you off to a strong start—until the next brand comes along and does it better. Align your brand with individuals’ goals and dreams, and you will forge a deep loyalty that can’t be easily replaced.
If you’ve been following my series on experience-driven commerce, you know that great customer experiences are built on interactivity, data-based insight, and customer preference, with aspiration forming the final pillar. You can’t become an aspirational brand without first engaging your audience, understanding their needs and behaviors, and listening to their preferences. Once you’ve built a solid marketing structure, you can begin addressing their deepest aspirations throughout communications and content.
New Zealand’s largest university wanted a better way to manage its more 20,000 web pages. Because the existing in-house content management system required increasing amounts of customization to function, the University of Auckland migrated to Adobe Experience Manager in Adobe Marketing Cloud.
“Finding a product that was robust, scalable, easy to implement, and easy to use for our more than 300 content publishers across the university was key,” says Liz Coulter, director of information technology services at The University of Auckland. “We also wanted the confidence that Adobe was committed to the solution’s ongoing development to improve it and keep it current, without us having to think about it.”
There’s a new channel for your AEM content!
AEM’s integration with DPS provides a cost-effective method to create, manage and produce content-centric apps for mobile devices.
At AEM Hub in London on the 9th and 10th of April I’ll be discussing the integration details and how it can used to extend your branded experience.
You can read more about the integration here.
You can learn more about developing content-centric apps using the integration in the Digital Publishing’s AEM and DPS developer connection series including; Tips and Tricks for Content-Centric Apps, Responsive Design and Advanced topics
You can learn more about the event, read up on all of the sessions, and register to attend here.