Experience Delivers

Build brand, drive demand and extend your reach with web experience management

Tired of waiting weeks or even months to kick-start your marketing campaign? Sick of the competition launching things faster than you can say: IT resource provisioning? If this is you, read on. Really.

In today’s competitive digital landscape, marketers, such as yourself, are faced with a dichotomy between the demands of the business and those of their customers. As global competition increases and online channels continue to transcend the way we do business, marketing organizations are moving from a ‘cost-center’ to a revenue-generating department. Rather than simply being the demand engine within the enterprise, the digital marketer must now react, deliver, and execute more effectively and efficiently than ever before. Even more so, on the customer side, marketers must provide multichannel experiences across the web, applications, social, mobile, etc. They must concern themselves with the management of multiple brands, languages, and devices all while going to market faster than the competition. It is for these very reasons that marketers are now wishing for… no wait, they are demanding for a way to leapfrog many of the steps that are associated with launching and managing a marketing campaign initiative. 

Today, Adobe announced the availability of Adobe CQ eCommerce, part of Adobe Web Experience Management (WEM). This product innovation empowers marketers to differentiate their brands from the competition with personalized shopping experiences.

CQ eCommerce accelerates the integration of Adobe WEM with commerce systems so marketers can:

Today we announced CQ5.5 Social Communities empowering marketers to bridge the gap between their social media efforts and owned sites through Facebook and Twitter logins, content targeting and personalization and plugin capabilities.

With Facebook hitting almost a billion users and their IPO poised to be the most anticipated tech-IPO in recent memory, marketers are wondering how they can make use of Facebook's power to reach their own goals. And with Twitter increasingly becoming the #2 traffic source after search, the question in the room is - how can we better leverage social media to connect to our customers, and to drive traffic and conversions?

The Challenge: You are in the midst of launching a new demand generation campaign.   Your current task is to use several different landing pages, each with a unique look and feel, to capture as many leads as possible.

Time is an issue:  The campaign must start by Friday, and today is Monday.  Fortunately, you already have the latest design package from your digital agency, which includes an HTML file, CSS (design, colors, etc), and a bit of JavaScript (to handle the registration form and a few other goodies).  You'd like to use the newly designed landing pages in your web content management system, however your internal IT team doesn’t have the resources to create new templates for you.   What are your options?

At Intersil Corporation, a global leader in designing and manufacturing high-performance semiconductors, Robert Reneau—the company’s senior web business manager—views sophisticated online experiences as vital to supporting customer success. “We need to help save engineers time during every step in the design-through-chip purchasing process,” he explains. 

This blogpost will explain how to sync images from your creative-cloud account to your CQ5.5 instance.

When you have an account in the creative cloud then you have 20GB of space available to store your images.

You can configure CQ5 in such a way that images from the creative cloud will be synced with the CQ5 DAM. Like with uploading files into the DAM new renditions will be created and be available for the author.

Since re-launching the Experience Delivers blog on CQ 5.5, we have been busy authoring lots of posts - both non-technical and technical. In the developer track, I've noticed that there are a lot of instances where we are providing source code. We all know that posting source code in a blog entry can be a little tricky. It needs to be readable and more importantly ... copy & paste-able :)

Of course, I see this as an opportunity to learn more about CQ. I decided to create a custom component called the Syntax Highlighter.

This week a question came up on how to create multiple content-pages with one REST-call in Adobe CQ5.

Of course you first reaction is "great question", but how is that going to work?

The solution is a very nice, very simple one and shows how powerful REST is.

In the form components you have a wide range of components that you can use inside the form.

This example explains how to dynamically render a property or value from the content-page in your Hidden Field.

We’ve all heard the amazing stats about the growth of online video consumption – the average person spends 16 hours watching videos online and, in fact, video has been identified as one of the top strategic trends for marketers according to Gartner.  A few years ago, most video consumption was predominantly on YouTube or entertainment sites.  But a scan of today’s websites will reveal that videos are consumed in a wide variety of marketing sites including retail, high tech, financial services and travel to name a few.