Did they bite? To be competitive in today’s digital world, your marketing strategy must be aligned with your digital assets management (DAM) strategy. This means your customers must have the information they need presented instantly in order for your organization to acquire a lead or make a sale. Your customers demand more information about the company’s products and services and must be able to quickly find informative white papers, videos, case studies, webcasts, analyst reports, product brochures, and more. Metadata, tags, and smart search strategies play a foundational role in building dynamic and personalized Web experiences for your customers.
This year at Adobe Summit, we will have a market-leading provider of cloud-based human capital management (HCM) solutions share its success story. The provider will share how the company transformed its external site into the strategic data center that supports its key objective of delivering dynamic, personalized online content on multiple media formats while filling the sales funnel.
Come to Session S811, “It’s DAM Important—Placing Assets at the Center of Your Multichannel World” to share success stories and learn about other new innovative strategies for how digital assets can be successfully managed across a multichannel market. Register now for the Adobe Summit and book your flights to hear all of the exciting news and learn from the experts today.
This post was previously published on the Adobe Digital Marketing blog on March 5, 2014.