I am a Marketing Leader

Filter Subscribe

I am an IT Leader

Filter Subscribe

I am a Developer

Filter Subscribe
    Apr 16, 2014

    April Web Experience Management Webinar: The Power of Personalized Experiences

    Posted by Kim Morris

    In today's digital world, customer loyalty increasingly depends on a highly personalized relationship between business and customer. To effectively connect with your customers, your business must invest in technologies that are agile, adaptive, and innovative to provide the most relevant experiences. Yet most systems for managing and publishing online content are ill-equipped to serve the needs of marketing to engage with multi-channel customers.

    Please join us for our next Web Experience Management webinar, April 30 at 10 a.m. PT, where we’ll demonstrate how Adobe Experience Manager enables you to create, manage, and optimize personalized digital experiences across every channel, including web, mobile, and social.

    Our own Chris Nguyen and Cedric Huesler will show you how Adobe Experience Manager gives you the agility to attract new audiences, deliver targeted content through actionable data and social interactions, leverage rich media assets, and optimize multichannel outreach – enabling you to increase your customer loyalty, engagement, and demand. 

    For more info and to register, check out the details here. And we look forward to seeing you online in a few weeks.


    Apr 14, 2014

    Digital Signage Displays in Every Shopping Aisle

    Posted by Darin Archer

    When shop­ping in a store, I often find myself liken­ing the pur­suit of find­ing exactly what I want to buy as a walk through a maze. I have only signs, other shop­pers, and my smart­phone to guide me. At times, stumped, I won­der how much harder this jour­ney to locate the item I want could be. Frus­trated, I ask myself, could this store make the maze any harder than it already is?

    Imag­ine if, in the future, the shop­ping maze remains, but when you walk by a sec­tion of a store, the walls change. Not in a threat­en­ing sense, putting you in even more dire straits, but com­ing to your res­cue. On one wall, a dig­i­tal sig­nage dis­play wel­comes and greets you. It imme­di­ately rec­og­nizes you and knows what you have bought in the past. It then asks if you need help pur­chas­ing those same items or nav­i­gat­ing new ones.

    Read More »

    Apr 10, 2014

    Store of the Future: A Phenomenally Merchandised Showroom

    Posted by Darin Archer

    As more and more consumers opt to buy online and via their phones, many retailers are finding that their sales-per-square-footage numbers are waning. Instead of reaping increased sales with additional space, many brick-and-mortar retailers are having to make a difficult decision about downsizing.

    Unfortunately, this consumer trend is unlikely to reverse. The downsizing and closing of physical store locations is an ongoing trend in US retailing that will likely continue beyond 2014.

    If using most of a store space for showcasing incurs higher rents and personnel-related costs, wouldn’t it behoove retailers to take advantage of this trend by using their in-store space more efficiently and shrewdly?

    Read More »

    Apr 09, 2014

    Sightly intro part 4

    Posted by Feike Visser

    Here is part 4 of the intro into Sightly (part 1, part 2, part 3), in this part I will do a dive on how you have use the Java Use-api to implement your custom (complex) logic into your components.

    Read More »

    Apr 09, 2014

    Four Principles of E-commerce for Every Marketer: Aspiration

    Posted by Loni Stark

    Aspiration is the pinnacle that all experience-driven commerce strategies should strive for. Truly revolutionary content marketing speaks to who customers want to become, not just what they need. Solving consumers’ problems will get you off to a strong start—until the next brand comes along and does it better. Align your brand with individuals’ goals and dreams, and you will forge a deep loyalty that can’t be easily replaced.

    If you’ve been following my series on experience-driven commerce, you know that great customer experiences are built on interactivity, data-based insight, and customer preference, with aspiration forming the final pillar. You can’t become an aspirational brand without first engaging your audience, understanding their needs and behaviors, and listening to their preferences. Once you’ve built a solid marketing structure, you can begin addressing their deepest aspirations throughout communications and content.

    Read More »

    Apr 08, 2014

    Personalizing and Mobilizing

    Posted by Holly Lugassy

    New Zealand’s largest university wanted a better way to manage its more 20,000 web pages. Because the existing in-house content management system required increasing amounts of customization to function, the University of Auckland migrated to Adobe Experience Manager in Adobe Marketing Cloud.

    “Finding a product that was robust, scalable, easy to implement, and easy to use for our more than 300 content publishers across the university was key,” says Liz Coulter, director of information technology services at The University of Auckland. “We also wanted the confidence that Adobe was committed to the solution’s ongoing development to improve it and keep it current, without us having to think about it.”

    Read More »

    Apr 04, 2014

    AEM Hub 2014 : AEM integration with Adobe Digital Publishing Suite (DPS)

    Posted by John Fait

    There’s a new channel for your AEM content!

    AEM’s integration with DPS provides a cost-effective method to create, manage and produce content-centric apps for mobile devices.

    At AEM Hub in London on the 9th and 10th of April I’ll be discussing the integration details and how it can used to extend your branded experience.

    You can read more about the integration here.

    You can learn more about developing content-centric apps using the integration in the Digital Publishing’s AEM and DPS developer connection series including; Tips and Tricks for Content-Centric Apps, Responsive Design and Advanced topics

    You can learn more about the event, read up on all of the sessions, and register to attend here.


    Apr 03, 2014

    So, You Want to Build an App

    Posted by Bruce Lefebvre

    You’ve been approached by management and given orders to begin architecting a plan to get that ever-coveted place in the app store. Your peers at the office are devoted iOS fans - aside from that one guy, still touting the battery life of his flip phone - and expect to see your work in their preferred store, and soon. However, upon reviewing mobile browser analytics from your company’s site, you notice a trend: not all traffic is from mobile Safari. Hits seem to be originating from Android browsers at about half the rate of Safari, and Google’s Chrome browser is not far behind. Your office may be satisfied with an iPhone app, but how will your Android customers take it?

     

    Read More »

    Apr 03, 2014

    Justify Attending AEM HUB

    Posted by Andrew Savory

    Need help with getting your boss to alow you to attend AEM HUB? We have pulled together a tempate for you to use to propose your joining us at AEM Hub. We hope that this will get your boss to approve your attendance. Once you have approval, you can register here. See you next week!

    Copy and paste everything below ...

    ~~

    I’m writing to ask for approval to attend AEM Hub, the Adobe Experience Manager conference April 9-10 in London. The AEM technical community will be on hand to share best practices, hands-on training, new innovations and a lot more. There are 23 speakers from all over the world who will be descending upon London, with many experts from Adobe in attendance. Particularly following many of the exciting announcements made at Adobe Summit in Salt Lake City recently, this will be an opportunity to learn more about new Adobe products and features.

    In particular, I’d like to focus on finding solutions or best practices that could benefit these projects:

    • [add project or initiative]
    • [add project or initiative]
    • [add project or initiative]

    In addition to over 20 presentations from AEM developers and Adobe employees, the conference offers the chance to problem solve with Adobe employees and technology partners. AEM Hub is an ideal opportunity to learn about the latest and get new ideas to drive our expertise in AEM.


    Here’s an approximate breakdown of conference costs:

    £ xxx Airfare
    £ xxx Transportation (between airport and hotel)
    £ 600 Hotel: (3 nights at £200)
    £ 150 Meals: (3 days at £50)
    £ 360 Registration Fee (£300 + [VAT = 20%])

    £X,XXX Total

    This conference should deliver great value to my role and to our organisation. I’ve researched ways to reduce travel expenses. I’ll submit a post-conference report that will include major takeaways, tips, and a set of recommendations to maximise the return on investment. I can also share relevant information with key personnel throughout the company.

    Thank you for considering this request. I look forward to your reply.

    ~~


    Apr 02, 2014

    Developing a Custom Polling Importer at AEM Hub 2014

    Posted by Marcel Boucher

    AEM developers are often faced with the difficult challenge of importing content from 3rd party source and enable authors to re-use that content in web pages. Enter one of the most powerful, and less understood capabilities in AEM: Feed Importer.  It's default uses are often limited to SoCo and DAM, however it's applicability can be much broader.

    At AEM Hub, I will be talking about a specific use case that we solved by building a custom feed importer. Tasked with pulling in a huge XML data stream from a 3rd party system, processing that data and rendering a synthesized dashboard; we decided to build a custom feed importer.

    In my session, participants will gain an understanding of a sample use case that illustrates the need for a custom polling importer. To get started, participants will understand the technical requirements for adding a new polling importer. This will dictate the maven project structure and all that is left is implementation.

    Learning objectives:

    • When to identify the need for a custom polling importer
    • What JCR nodes and Java implementations are required
    • Maven project structure and best practices

    Hope to see you next week at AEM Hub!


Next Posts